Bord Bia, the Irish food promotion board, is organizing a series of global activities to promote Irish produce on St. Patrick's Day. These activities include engaging with trade customers, online marketing campaigns, in-store tastings, and food festivals, all aimed at increasing awareness and demand for Irish products.
Global Activities to Celebrate St. Patrick's Day and Promote Irish Produce
( Credit to: Agriland )
Bord Bia, the Irish food promotion board, is gearing up to celebrate St. Patrick's Day with a series of global activities aimed at promoting Irish produce to trade customers around the world. With their witty and humorous approach, Bord Bia is set to engage with senior-level trade, launch online marketing campaigns, and organize retail and restaurant promotions, in-store tastings, cookery demonstrations, and Irish food festivals.
( Credit to: Agriland )
One of the highlights of these celebrations is a gathering of 30 premium chefs in Tokyo, Japan, who will put an Irish twist on local dishes by incorporating Irish beef and lamb. In Milan, Italy, 25 chefs in renowned restaurants will tantalize taste buds with delicious Irish beef as part of the exciting "A Taste of Ireland" promotion week. Meanwhile, in Shanghai, China, Irish whiskey will take the spotlight at the China Drinks Awards, while in Lagos, Nigeria, unique cocktails featuring Irish drinks will be available during the Spirit of Ireland cocktail week.
France is also joining in the festivities, as close to 1,500 stores receive a Bord Bia St. Patrick's Day sales kit. Across the pond in the United States, Bord Bia will have an information stand at the Annual Meat Conference in Nashville, Tennessee, where over 1,800 attendees from the meat industry are expected.
But that's not all! Germany will also be part of the celebrations as Bord Bia welcomes Minister of State at the Department of Agriculture, Food and the Marine, Martin Heydon, to launch a St. Patrick's week activation for Irish meat, dairy, and confectionery in 25 Galeria Markthalle retail stores across the country. Bord Bia has been making waves at trade fairs in Hamburg and Düsseldorf, attracting over 100,000 visitors.
These global activities are part of Bord Bia's ongoing efforts to promote Irish produce and highlight the exceptional quality and taste of Irish food and drink. With their charismatic and outgoing personality, Bord Bia aims to increase awareness and demand for Irish products in international markets. St. Patrick's Day provides the perfect opportunity to showcase the best of Irish cuisine and beverages to a global audience.