Bord Bia, the Irish Food Board, is hosting a global campaign to showcase the best of Irish food and drink for St. Patrick's Day. With events and promotions worldwide, they aim to expand the presence of Ireland's sustainable food industry.
Celebrate St. Patrick's Day with Irish Food and Drink
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Bord Bia, the Irish Food Board, is gearing up to celebrate St. Patrick's Day with a series of global events aimed at showcasing the best of Irish food and drink to trade customers and consumers worldwide. The campaign will include online marketing media campaigns, retail and restaurant promotions, in-store tastings, cookery demonstrations, and Irish food festivals.
The main objective of this campaign is to expand the global presence of Ireland's sustainable food and drink industry. By leveraging the positive association with St. Patrick's Day, Bord Bia hopes to drive growth in established markets.
Global Events and Promotions
Bord Bia has organized a variety of events and promotions around the world to celebrate St. Patrick's Day and showcase Irish food and drink. These events include:
- Online marketing media campaigns
- Retail and restaurant promotions
- In-store tastings
- Cookery demonstrations
- Irish food festivals
These initiatives aim to not only highlight the quality and diversity of Irish cuisine but also promote the sustainable practices of the country's food and drink industry.
Trade Fairs and Exhibitions
Bord Bia recently participated in two major trade shows, Interorgan in Germany and ProWein in Düsseldorf, to showcase Irish food and drink products. Interorgan, held in Hamburg, focused on the hospitality and restaurant industry, providing an excellent platform for Irish companies to display their offerings. ProWein, one of the world's leading wine and spirits trade shows, attracted a large number of visitors interested in Irish beverages.
In addition to these trade shows, Bord Bia has planned various other events worldwide. For example, London's St. Patrick's Day consumer event in Trafalgar Square will feature Irish food and drink. In Tokyo, chefs will gather to cook with Irish beef and lamb, while Italian chefs will showcase Irish beef as part of a Taste of Ireland promotion. Bord Bia will also promote Irish whiskey at the China Drinks Awards in Shanghai.
Emphasizing Global Reach
Jim O'Toole, the CEO of Bord Bia, recognizes the significance of St. Patrick's Day as a global platform to celebrate Irish excellence. He commends Bord Bia's network of offices worldwide for their efforts in organizing business development meetings, trade events, and promotional campaigns across 12 countries. O'Toole emphasizes the importance of expanding the global reach of the Irish food and drink industry to attract future customers and foster long-term growth.
In 2023, Irish food and drink exports reached over 187 countries, with a total value of €16.3 billion. With initiatives like the St. Patrick's Day campaign, Bord Bia aims to further enhance the reputation and reach of Ireland's food and drink sector in the years to come.