Adani Wilmar's Fortune brand launches the 'Holi ke rang, Fortune ke sang' campaign to connect with the festive spirit of Holi and showcase its range of premium food products, including edible oils, basmati rice, and more.
Connect with the Vibrant Spirit of Holi with Fortune's Premium Food Products
( Credit to: Bizzbuzz )
Adani Wilmar's Fortune brand has launched the 'Holi ke rang, Fortune ke sang' campaign to celebrate the festive spirit of Holi and showcase its range of premium food products. With a focus on connecting with the Hindi-speaking market, the campaign aims to capture the essence of Holi and highlight the variety of offerings from Fortune.
The campaign, crafted by Ogilvy India, kicks off with a vibrant and captivating 70-second digital film that showcases the joyous celebrations of Holi across the country. It captures the burst of colors and the energetic atmosphere of the festival, while also featuring the preparation of traditional Holi delicacies using Fortune products.
Fortune's premium offerings include edible oils, basmati rice, atta, pulses, sugar, and poha. The film showcases the use of Fortune's kachchi ghani mustard oil, soybean oil, and sunflower oil in the preparation of festive dishes like 'gujiya' and 'khasta mathiri'. It emphasizes the importance of love and care within families, a message that Fortune has championed for years.
Preserving Traditions and Embodying the Spirit of India
Fortune's 'Holi ke rang, Fortune ke sang' campaign deeply resonates with the brand's core values of preserving traditions and embodying the spirit of India. By showcasing home-cooked dishes and the celebration of festivals like Holi, the campaign highlights the importance of creating memories, sharing joy, and strengthening bonds.
Mukesh Mishra, Vice President of Sales and Marketing at Adani Wilmar, expressed his thoughts on the campaign film. He stated that Holi holds a special place in the hearts of millions of Indians, and as a brand deeply rooted in Indian culture, Fortune is thrilled to connect with consumers on an emotional level, especially in the Hindi-speaking market where Holi holds profound significance.
Adding a Festive Touch to Holi Celebrations
The 'Holi ke rang, Fortune ke sang' campaign aims to become a companion in moments of celebration and joy, enriching the festivities with the essence of home. Adani Wilmar understands that festivals like Holi are not just about food; they are about creating memories, sharing joy, and strengthening bonds.
With its range of premium food products, Fortune aims to add a special touch to Holi celebrations and create lasting memories for families across India. By showcasing the vibrant spirit of Holi and the use of Fortune products in traditional dishes, the campaign seeks to connect with consumers and become a part of their cherished moments during the festival.