Bord Bia gears up for St Patrick's Week with events worldwide to showcase Ireland's sustainable food and drink industry. Highlights include showcasing Irish produce in London, Tokyo, Milan, China, Lagos, and France.
Showcasing Ireland's Sustainable Food and Drink Industry Globally
( Credit to: Rte )
Bord Bia, the Irish food and drink promotion board, is gearing up for St Patrick's Week with a series of events aimed at showcasing Ireland's sustainable food and drink industry on a global scale. The events, which will take place in various countries, include trade meetings, online marketing campaigns, promotions in retail and restaurants, cookery demonstrations, tastings, and food festivals.
Through its network of offices around the world, Bord Bia aims to communicate the quality, safety, and sustainability of Irish food through its Origin Green program. This initiative helps open doors for Irish food and drink in international markets and contributes to the long-term development of the industry.
Overall, St Patrick's Week offers a platform for Bord Bia to promote Irish food and drink globally, showcasing the country's sustainable and high-quality products to a wide audience.
Promoting Irish Produce at the Lord Mayor of London's St Patrick's Day Event
One of the highlights of this year's events is the showcasing of Irish produce to over 50,000 people at the Lord Mayor of London's official St Patrick's Day consumer event in Trafalgar Square. This event aims to promote Irish food and drink to a wide audience in the UK.
Introducing Irish Meat to the Japanese Market
In Tokyo, 30 premium chefs will be participating in an event where they will incorporate Irish beef and lamb into local Japanese dishes. This collaboration aims to introduce Irish meat to the Japanese market and showcase its quality and versatility.
A Taste of Ireland: Promoting Irish Beef in Milan
In Milan, 25 high-end chefs will be serving Irish beef in their restaurants as part of the "A Taste of Ireland" promotion week in Italy. This initiative aims to create awareness and demand for Irish beef among Italian consumers.
Increasing the Popularity of Irish Whiskey in China
In China, Irish whiskey will be promoted at the China Drinks Awards in Shanghai, where over 750 trade guests will have the opportunity to sample and appreciate Irish whiskey. This event aims to increase the visibility and popularity of Irish whiskey in the Chinese market.
Showcasing Irish Beverages in Nigeria
In Lagos, Nigeria, the Spirit of Ireland cocktail week will take place, with 10 premium restaurants and bars partnering to create unique cocktails using Irish drinks. This event aims to showcase the versatility and quality of Irish beverages in Nigeria.
Promoting Irish Meat and Seafood in France
In France, Bord Bia is promoting Irish meat and seafood in retail stores across the country. Nearly 1,500 stores will receive a Bord Bia St Patrick's Day sales kit, which aims to increase the visibility and sales of Irish food products in the French market.
St Patrick's Day: A Global Platform for Irish Food and Drink
Jim O'Toole, CEO of Bord Bia, emphasizes the importance of St Patrick's Day in promoting Ireland's food and drink industry on a global scale. He states that the event provides a unique opportunity to showcase Ireland's largest indigenous industry and attract future customers.